Search Engine Optimization, or SEO, can greatly benefit your website’s ranking and longevity. Organic content generated through search engines regularly is more inclined to be recognized and clicked on, even more beneficial for local searches, effective for long-tail searches, and will increase your online presence for years to come. Nowadays, most companies utilize SEO to improve the visibility of their products and services within the industry. Even businesses outside of the Internet realm have gotten into the game, using SEO to establish their presence in their local communities.
One of the primary methods of using search engine optimization as a marketing strategy is through pay-per-click marketing. By creating a pay-per-click advertisement linked to your website, you are able to direct Internet users to your site whenever they type in a specific phrase or keyword. This traffic allows you free advertising space that could potentially convert into new customers and/or clients.
Another popular method of using SEO as a marketing strategy is through social media marketing.
The Internet and the World Wide Web offer endless opportunities to market your company and its products and services. Blogs, vlogs, YouTube Videos, Facebook and Twitter feed, all offer their own unique advantages as a marketing strategy. With social media marketing, you are able to reach an eager audience for virtually any type of niche market. In addition to optimizing your website and your company’s blogs and websites, you can also leverage social media sites such as Twitter and Facebook to disseminate information and promote your business in new and creative ways.
There are numerous ways to optimize your blog and website to draw Search Engine Optimization benefits.
However, the most effective marketing strategy is a PPC campaign. When you optimize your website and blog for search engines, you want to run a paid campaign rather than a free campaign. Free campaigns work best when used in conjunction with other forms of organic SEO efforts. If you attempt to do all SEO efforts by yourself, it works best to use a paid campaign to maximize your results.
PPC campaigns are designed to generate Search Engine Optimization results through the process of paying to advertise specific keywords. When you bid on a PPC campaign, you are paying only for actual clicks on your advertisements. When someone clicks on your advertisements, you pay a predetermined amount per click. It’s important to bid on popular keywords because those keywords are likely to receive many clicks – thus making them potentially very profitable.
To determine your potential profitability with paid search marketing, you should estimate how many Search Engine Optimization results you should expect to receive. Generally, it is better to bid on more profitable keywords that have less competition. That way, you don’t need to spend as much money on PPC efforts and you will also be targeting a broader range of prospects.
A good way to target prospects who may be more profitable is to build a targeted list using opt-in forms and landing pages. You can build this targeted list using anything from article marketing to email marketing. When people sign up to your opt-in list, they can be targeted with appropriate PPC ads based on their opt-in status. As they complete their registration process, you can send them relevant PPC ads that are specifically designed for their needs. This is one of the fastest ways to gain real, measurable results for small businesses.
- In order to be successful with pay-per-click, it is important to remember that Microsoft Advertising is not a “get rich quick” scheme.
- Small businesses must work hard to generate profits using Microsoft Advertising and it requires continuous effort and dedication.
- However, many small businesses have found great success because of it. In addition, there are many benefits such as lower costs and no limit to the number of clicks that an ad can generate.
- If you are considering an advertising campaign, consider using Microsoft Advertising.